Career Outlook Project
Creative and Technical Director / Marketing Firm

Home
Home

Job Title / Job Description

Creative and Technical Director / Marketing Firm

Responsible for the creative, artistic, and technical aspects of a full-service marketing firm, including graphic design, computer animation and other projects. Train and supervise 7-10 staff.

What are some related career opportunities and job titles in your company or in your career area?

Graphic designer * Web designer * Videographer * Photographer * Copy writing * Account Executive * Multimedia Designer * Movie director * Illustrator * TV producer

What new technology will be important?

What education or training did you have to prepare for this career?

Art school (Art major); practice in drawing; continuing self-education; worked in advertising firm before starting own company.

What education or training do you recommend for students today who want to enter this field?

Art school or a four-year college with an art major. Need to attend a good art program with up-to-date program in graphic design with new technologies. You also need ongoing eduation in new technology and skills.

When you were in high school, did you know that you would enter this field?

Yes and no. I was interested in commercial art all along, but didn‘t know that I would be in this particular field.

Skills Profile

Skills UsedRating (5=Most Important thru
1=Not Important)		Comments
Artistic 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantMost important 
Athletic / Physical 3-Somewhat Important3-Somewhat Important3-Somewhat ImportantNeed stamina to work in this job 
Bilingual 1-Not Important  
Computer Technology 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Coordination / Using Hands, Tools, and Equipment 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantCutting boards and mats, building models 
Creative Thinking 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantBut it is also important to focus on what the client wants rather than what you want to create 
Interpersonal 4-Very Important4-Very Important4-Very Important4-Very Important 
Investigative / Fact Finding 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantNeed to learn about clients and their business. Need to learn about new equipment, costs, and payback time. 
leadership and Supervising 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Logical Thinking 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantNeed to make assumptions about target audience. Need to manage workload and assess equipment needs. 
Math 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantFor the financial aspects of the business and for certain projects .. such as creating shapes and distances 
Mechanical Understanding 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantComputers, printers, professional printing process 
Sales and Negotiation 4-Very Important4-Very Important4-Very Important4-Very Important 
Scientific and Experimental 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantInvestigating new technologies 
Social Service / Helping Skills 1-Not Important 
Teaching / Instructing 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Verbal Communication 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Understanding Nature, Plants, Animals 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantUnderstand joints in human body for creating animation. Understand reflection and refraction of light. 
Understanding Yourself 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Writing 4-Very Important4-Very Important4-Very Important4-Very Important 
 

Interview By: SVS