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Marketing Specialist

Job Title and Job Description

Marketing Specialist

Responsible for developing & designing marketing programs, researching industry/marketing trends, analyzing effectiveness of campaigns, & continuously improving programs/campaigns to support the growth of company products and services. Take on many roles.

What are some related career opportunities and job titles in your company or in your career area?

Marketing Coordinator, Marketing Manager, Product Marketing Specialist, Internet Marketing Specialist, Sales marketing Specialist, Email Marketing Specialist, Search Marketing Specialist, Marketing Assistant

What new technology will be important?

What education or training did you have to prepare for this career?

At the time I was hired, I had 2-3 years of related work experience, close to 10 years experience working with Adobe products (Photoshop most importantly), had attained a Graphic Design Certificate, and was working towards my Associates Degree in Business Marketing & Sales.

What education or training do you recommend for students today who want to enter this field?

The greatest thing about this field is the wide variety of tasks involved. It‘s very important to get your hands dirty, play with the necessary software/programs, and get some hands-on experience. College education is important to help you understand the business world, to sharpen your communication skills, and to practice working under pressure. See if you can find an internship or job where you can write, design, and/or analyze data so you can expand your knowledge early on. And never stop looking for ways to improve your work, that‘s what marketing is all about.

When you were in high school, did you know that you would enter this field?

Yes - I most certainly did. I loved spending my extra time in the Graphic Design classroom playing with Adobe Photoshop, taking pictures (a hobby I still love) and developing film in the darkroom. I volunteered to create business cards for local businesses, and wrote poems/submitted photos in the school newsletter. I‘ve always loved being creative!

Skills Profile

Skills UsedRating (5=Most Important thru
1=Not Important)
Comments

Artistic 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantNot necessary if you‘re not designing/critiquing ads 
Athletic / Physical 1-Not Important 
Bilingual 1-Not Important  
Computer Technology 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Coordination / Using Hands, Tools, and Equipment 1-Not ImportantJust a mouse and keyboard 
Creative Thinking 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Interpersonal 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantInvolves a great deal of communication with others 
Investigative / Fact Finding 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
leadership and Supervising 1-Not Important 
Logical Thinking 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Math 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantRequired if you‘re analyzing data 
Mechanical Understanding 3-Somewhat Important3-Somewhat Important3-Somewhat ImportantRequired if you have a client with Industrial/Mechanical products/services 
Sales and Negotiation 5-Most Important5-Most Important5-Most Important5-Most Important5-Most ImportantAbility to confidently pitch your ideas 
Scientific and Experimental 2-Less Important2-Less Important 
Social Service / Helping Skills 2-Less Important2-Less Important 
Teaching / Instructing 4-Very Important4-Very Important4-Very Important4-Very ImportantYour best feedback comes from those who understand your goals 
Verbal Communication 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Understanding Nature, Plants, Animals 2-Less Important2-Less Important 
Understanding Yourself 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Writing 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
 

Interview By: Rachael, Marketing Specialist