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President (Marketing firm)

Job Title and Job Description

President (Marketing firm)

I own and run a marketing firm that provides integrated programs including marketing consultation, public relations, Web design/development and interactive marketing, Web applications, sales promotion, advertising, and more.

What are some related career opportunities and job titles in your company or in your career area?

Account manager Creative director Copywriter Advertising business development specialist Art director Graphic designer Production manager

What new technology will be important?

Web marketing of all sorts, social media marketing, technologies involving Web apps

What education or training did you have to prepare for this career?

I have a liberal arts education with a BA in English and had years of experience as a professional writer and marketer before starting this firm.

What education or training do you recommend for students today who want to enter this field?

Depending on the area of interest a student has: business or marketing degree, English, writing, graphic design, software engineer/Web applications developer. Also, being bilingual in Spanish/English could be helpful in some markets. Expect to need at least a 4-year degree in most cases.

When you were in high school, did you know that you would enter this field?

I knew I wanted to write and be creative. I knew I wanted to be in charge. This was one possibility.

Skills Profile

Skills UsedRating (5=Most Important thru
1=Not Important)
Comments

Artistic 4-Very Important4-Very Important4-Very Important4-Very Important 
Athletic / Physical 1-Not Important 
Bilingual 2-Less Important2-Less Important 
Computer Technology 4-Very Important4-Very Important4-Very Important4-Very Important 
Coordination / Using Hands, Tools, and Equipment 3-Somewhat Important3-Somewhat Important3-Somewhat Important 
Creative Thinking 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Interpersonal 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Investigative / Fact Finding 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
leadership and Supervising 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Logical Thinking 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Math 4-Very Important4-Very Important4-Very Important4-Very Important 
Mechanical Understanding 4-Very Important4-Very Important4-Very Important4-Very Important 
Sales and Negotiation 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Scientific and Experimental 3-Somewhat Important3-Somewhat Important3-Somewhat Important 
Social Service / Helping Skills 2-Less Important2-Less Important 
Teaching / Instructing 3-Somewhat Important3-Somewhat Important3-Somewhat Important 
Verbal Communication 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
Understanding Nature, Plants, Animals 2-Less Important2-Less Important 
Understanding Yourself 4-Very Important4-Very Important4-Very Important4-Very Important 
Writing 5-Most Important5-Most Important5-Most Important5-Most Important5-Most Important 
 

Interview By: MvS